Derek Dunne Butchers
An editorial-style website concept for a craft butcher on Main Street, Wicklow Town, with a demonstration catalogue and a request-for-collection flow.
- Business category
- Craft butcher
- Type of site
- Shop with order-for-collection
- Status
- Independent concept, not commissioned
Loads the demonstration site from Netlify inside this page.
The design concept
A craft butcher competes on quality and knowledge, not price. The design borrows from food magazines: confident typography, a dark green palette and sections that read like a story, from the cuts to the counter.
Proposed functionality
- A product catalogue with category filters for beef and lamb, poultry, everyday favourites and boxes
- A basket with a running subtotal, and a collection request form in place of online payment
- A featured barbecue box, meal ideas by occasion, and a three-step explanation of how collection works
- Click-to-call, opening hours and a directions link
Technical approach
A static front end deployed on Netlify. The basket and collection request run entirely in the browser: products and prices are illustrative, and nothing is transmitted or charged. The site labels itself as an unofficial demonstration throughout.
What it illustrates
How a counter-service shop can take advance orders for collection without the cost and complexity of full e-commerce.