Kelly’s Fruit & Veg
A fresh, direct website concept for a greengrocer: what’s in the shop, where it is and when it’s open, without the clutter.
- Business category
- Greengrocer
- Type of site
- Local shop website
- Status
- Independent concept, not commissioned
Loads the demonstration site from Netlify inside this page.
The design concept
A greengrocer sells freshness and familiarity. The concept leads with the produce and the people, keeps the practical details one tap away and avoids anything that makes a small shop feel like a supermarket.
Proposed functionality
- What the shop sells, presented by category
- Opening hours, address and directions
- One-tap contact from a phone
Technical approach
A lightweight static site deployed on Netlify. No customer data is collected by the demonstration.
What it illustrates
How an independent food shop can have a modern online presence without losing the character that makes people choose it.